No doubt, 2023 is an interesting time to be a leader in marketing! As a marketing leader in 2023, you face a unique set of challenges and opportunities. On one …
YouTube Strategy Tip #1 – Why Short Form Video Playlist Content Is Important
You’ve got a YouTube channel. Great start… Now it’s time to start making content! But… pump the breaks – strategy comes first. Bringing “outside-in” to your YouTube experience Always keeping an …
Bridging a language barrier between tech and marketing: Converting product demos into marketing assets
One of the great challenges that B2B tech companies face in the marketplace is their ability to create marketing content from a young and energetic marketing team… that truly resonates …
Start Recording MORE Video Content – 5 Tips To Build Up Your YouTube Channel…NOW
Are you interested in creating more video content, but you just don’t love the way you look on camera? You’re definitely not alone. This is one of 5 barriers I’ve …
There’s An Elephant In The Marketing Room: B2B Needs To Level Up DIY Videos!
The number one problem in our content strategies (and we know it!) There’s an elephant in the marketing room. It’s something that every leader likely knows in the back of …
The “Switchr Guarantee” – Take us for a test drive.
Hey, it’s Mark Cafiero here. Welcome to switchr.live. If you’ve been on this web site for at least 30 seconds, you’re probably getting the idea: we build best-in-class studios for …
Part II: How to Reach 3/3 (100%) of your content-consuming audience.
Inside this Post Recap of Part I – You should read it if you have not already: Why Your Content Strategy Is Reaching Just 1/3 Of Your Audience We need …